Privacy Policy

1. Who We Are

Forklift Revolution is an independent online publication covering the global forklift and material handling industry. The website is owned and operated by Richard LeBlanc, based in Canada.

Website: https://www.forkliftrevolution.net/
Contact: rick@forkliftrevolution.net

2. Information We Collect

Information You Provide Voluntarily

We may collect information you provide directly to us, including:

• Your name and email address when you sign up for site updates or newsletters
• Your name, email, company, and message when you submit our contact form
• Your name, email, and company when you request our advertising media kit

Information Collected Automatically

When you visit our website, certain information is collected automatically through standard web technologies:

• IP address and general geographic location (country/region level)
• Browser type and version
• Pages visited, time spent on pages, and referring URLs
• Device type (desktop, mobile, tablet)

This data is collected through analytics tools and server logs to help us understand how our content is used and to improve the website.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To send site update emails or newsletters you have subscribed to
• To respond to contact form submissions and advertising inquiries
• To analyze website traffic and improve content and user experience
• To detect and prevent spam or abusive activity
• To comply with legal obligations

We do not sell your personal information to third parties, ever.

4. Cookies & Tracking Technologies

Forklift Revolution uses cookies — small text files stored on your device — to help the site function correctly and to understand how visitors use the site.

Strictly Necessary Cookies

These cookies are required for the website to operate and cannot be disabled. They include cookies set by our GDPR cookie consent tool and standard WordPress session cookies.

Analytics Cookies

We use Google Analytics and Google Tag Manager to collect anonymised data on how visitors interact with the site. This data is aggregated and does not personally identify individual users. Google Privacy Policy →

Performance Cookies

We use WP Rocket caching technology to improve page load speed. This may set cookies to enable caching features.

5. Third-Party Services

Our website integrates with the following third-party services, each with their own privacy practices:

• Google Analytics / Google Tag Manager — website analytics
• WordPress — content management platform
• WP Rocket — page caching and performance
• GDPR Cookie Compliance plugin — cookie consent management
• 123Forklift.com — affiliate partner for forklift inventory listings

When you click on links to external websites (including advertisers and affiliate partners), you leave our site and their privacy policies apply. We are not responsible for the privacy practices of external sites.

6. Advertising

Forklift Revolution displays advertising from direct advertisers. Sponsored content and advertiser-supported material is always clearly labeled in accordance with our Editorial Guidelines.

We do not currently use programmatic ad networks that display behaviorally targeted advertising. Display ads on this site are placed directly by advertisers who work with us. Advertisers do not have access to any personal data collected by Forklift Revolution.

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purpose for which it was collected:

• Newsletter subscribers: Until you unsubscribe
• Contact form submissions: Up to 24 months, then deleted
• Analytics data: Per Google Analytics default retention settings (up to 26 months)

You may request deletion of your personal information at any time by contacting us.

8. Your Rights

Depending on where you are located, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate information
• Deletion: Request that we delete your personal data
• Objection: Object to how we process your data in certain circumstances
• Withdrawal of consent: Unsubscribe from emails at any time via the unsubscribe link in any email we send
• Cookie opt-out: Adjust cookie preferences at any time via the cookie settings panel

To exercise any of these rights, contact us at rick@forkliftrevolution.net. We will respond within 30 days.

9. Children’s Privacy

Forklift Revolution is an industry news publication intended for adult professionals. We do not knowingly collect personal information from anyone under the age of 13. If you believe a child has submitted personal information to us, please contact us and we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we will update the “Last Updated” date at the top of this page. Continued use of the website after any changes constitutes acceptance of the updated policy.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please get in touch: