Leading wine retailer masters growing customer requirements by implementing robotics to optimize picking performance and C-parts handling
HAMBURG, Germany — In response to significant e-commerce growth and customer expectations for a seamless digital and physical shopping experience, Hawesko Group and its logistics subsidiary Internationale Weinlogistik (IWL) are investing in the optimization of their intralogistics processes. Within eight months, Körber will implement a scalable Autonomous Mobile Robot (AMR) solution that is fully harmonized with IWL’s WMS to optimize the agility and flexibility of logistics processes at the distribution center in Tornesch, Germany.
As Germany’s largest trading house for high-quality wines and champagnes, the Hawesko Group has established itself as one of the most important wine retailers in the world. In Tornesch, in-house logistics service provider IWL handles around 25 million bottles and 600,000 gift packages annually. Due to the expected growth in e-commerce, the logistics service provider opted for a solution that will simultaneously support company growth and efficiently handle short-term, seasonal fluctuations.
“The preference for online retail has steadily increased over the past decades, forcing companies to invest more heavily in e-commerce than in brick-and-mortar retail. Following the pandemic-induced record year of 2020 with online sales of between 80 and 88 billion euros in Germany, this trend is set to continue according to a projection by the Center of Research in Retailing. Sales of at least 120 billion euros are expected in German online retail by 2024,” explains Michael Brandl, Executive Vice President of EMEA Operations Software at Körber Business Area Supply Chain.
The solution combines supply chain software and robotics by bringing together a total of 35 AMRs, 440 racks and 5 workstations for optimized fulfillment at the end of the second expansion stage. For this purpose, Körber is integrating 21 AMR from trusted partner Geek+, along with the Körber Unified Control System (UCS). Through an integrative combination of WMS, AMR technology, pick-by-light and the holistic Unified Control System, IWL will significantly improve the efficiency and quality of its logistics processes and also better exploit the potential of C-parts handling. In this way, Körber brings the performance of C-parts logistics up to the level of A- and B-parts. Picking performance alone is more than doubled. “The potential of C-parts logistics is often underestimated because the focus is on A and B parts,” adds Michael Brandl. “Yet C-parts now have a strategic importance for customer experience and retention, as well as the entire process from ordering to delivery.”
With this launch, IWL is building on its previous successes with Körber’s Warehouse Management solutions. Since 2006, the company relies on a comprehensive logistics ecosystem based on K.Motion WMS. “Körber’s innovative supply chain solutions run on a unique platform that allows us to quickly adapt our distribution processes, support the buying process and provide a seamless omnichannel experience for our customers,” said Frederick Paulsen, Head of IT IWL Internationale Wein-Logistik GmbH.
About Hawesko Group
As a leading trading group for high-quality wines, champagnes and spirits, the Hawesko Group achieved sales of € 681 million and EBIT of € 53 million in 2021. The Hawesko Group employs around 1,200 people across the Retail (Jacques’ and Wein & Co.), B2B (especially Wein Wolf, Abayan and Grand Cru Select) and e-commerce (especially HAWESKO, Vinos and WirWinzer) segments. The shares of Hawesko Holding SE are listed on the Prime Standard segment of the Frankfurt Stock Exchange in addition to the Hanseatic Stock Exchange in Hamburg.
About the Körber(Koerber) Business Area Supply Chain
Supply chains are growing more complex by the day. Körber uniquely provides a broad range of proven, end-to-end supply chain solutions fitting any business size, strategy or appetite for growth. Our customers conquer the complexity of the supply chain thanks to our portfolio that includes software, automation, mail and parcel solutions, voice solutions, robotics, and materials handling – plus the expertise to tie it all together. Körber helps to manage the supply chain as a competitive advantage. Conquer supply chain complexity – with Körber. The Business Area Supply Chain is part of the global technology group Körber. Find out more on www.koerber-supplychain.com