Editorial Guidelines

Forklift Revolution is a leading industry news platform dedicated to delivering accurate, timely, and insightful coverage of the global forklift and material handling industry. From breaking manufacturer news to warehousing automation trends, we serve professionals who move the world’s goods.

Our mission is to keep operators, managers, safety officers, fleet buyers, and industry decision-makers informed — helping them make smarter choices on the job and in the boardroom.

Forklift Revolution covers the full spectrum of the industry: equipment news, battery technology, forklift safety, training and certification, autonomous vehicles, mobile robots, last-mile logistics, and warehousing automation.

• Forklift operators, fleet managers, and warehouse supervisors
• Safety officers and compliance professionals
• Procurement and equipment buyers
• Manufacturers, dealers, and distributors
• Supply chain, logistics, and automation professionals
• Industry analysts, consultants, and trade media
• North American focus with growing international coverage

Contributors are welcome to pitch stories across our core coverage areas:

Contributors may submit any of the following formats. All articles must be pre-approved by the editor before writing begins.

• Write for working professionals — not academics or casual consumers. Assume your reader knows what a counterbalance forklift is, but explain niche acronyms and emerging tech terms.
• Be direct and practical. Lead with the most useful or newsworthy information. Avoid burying the point.
• Maintain objectivity in news and analysis. Reserve opinion for clearly labeled opinion pieces.
• Avoid hype and vendor puffery. Do not parrot press release language without context or independent verification.
• Do not use first-person (“I think,” “in my opinion”) outside of opinion pieces.
• Strike a balance between technical credibility and plain-language readability.
• Headlines should be specific and informative — not clickbait. Good: “Toyota Launches New Diesel Pneumatic Forklift Line.” Bad: “You Won’t Believe What Toyota Just Did.”
• Use American spelling (e.g., analyze not analyse, center not centre).
• Keep a solutions-oriented lens. Where problems are described, explore what’s being done to address them.

Accuracy is non-negotiable. Errors damage our credibility with an audience of industry professionals who will spot mistakes quickly.

Before submitting, verify each of the following:

• All names, titles, company names, and model numbers
• All statistics, figures, and data points — and their sources
• That all embedded hyperlinks work and point to the correct destination
• That quoted material is attributed correctly
• That regulatory references (OSHA standards, ANSI codes, etc.) are current

• Use primary sources wherever possible: official press releases, manufacturer websites, regulatory agency publications, and peer-reviewed studies.
• Secondary sources (trade publications, reputable industry media) are acceptable for context and verification.
• Do not cite Wikipedia as a source.
• Expert quotes strengthen analysis and feature articles — always attributed with full name and title.
• When referencing market data or forecasts, name the research firm and date of the report.

• Submit high-resolution images (minimum 1,000px on the longest edge).
• Only submit images you have the legal right to use: original photos, licensed stock, manufacturer-supplied press images (with permission), or Creative Commons images with proper attribution.
• Do not use watermarked, paywalled, or copyrighted images without explicit permission.
• Include a caption and photo credit with every image.
• Avoid generic stock photos. Real equipment, real facilities, and real people are preferred.

1. 1Pitch first. Email the editor with a one-paragraph pitch describing your topic, angle, and intended story type. All topics must be approved before writing begins.
2. 2Format. Share your article as a Google Doc with editing permissions enabled, or submit as a Microsoft Word (.docx) file.
3. 3Track changes. Use the “Track Changes” function during the editing process.
4. 4Images. Include suggested images as separate file attachments with captions and credits noted in the document.